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Designed for busy founder and entrepreneurs, Furbito collects useful and easy to digest startup lessons from various sources like books, blogs articles, talks and interviews.

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect ~ W. Clement Stone

Your attitude, not your aptitude, will determine your altitude ~ Zig Ziglar

Just because something doesn't do what you planned it to do doesn't mean it's useless ~ Thomas A. Edison

There are no secrets to success. It is the result of preparation, hard work, and learning from failure ~ Colin Powell

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best ~ Theodore Isaac Rubin

Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing - Thomas A. Edison

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. Thomas A. Edison - Attempted 9999 experiments before inventing bulb

“Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.” – Paul Hawken.

” A leader is the one who can outline the broad vision and the direction, and say here’s where we are going to go, here’s why we need to go there, and here’s how we are going to get there. A manager is the one who actually gets up under the hood and tunes the carburetor.” – Mike Huckabee

“Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture. When you realize you’ve made a mistake, you need to cut your losses and move on.” – Howard Schultz

“If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.” –Henry Ford

“Many people take no care of their money till they come nearly to the end of it, and others do just the same with their time.” –Johann Wolfgang von Goeth

If you create incredible value and information for others that can change their lives - and you always stay focused on that service - the financial success will follow - Brendon Burchard

“It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” -Tim Soulo, Head of Marketing and Product Strategy at AHREFs

“In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.” -Lindsay Scarpello, Strategic Communications Director at OBI Creative

“When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” -Celeste Mora, Social Media Manager at Grammarly

“Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” -Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something - Joanna Wiebe, Creator of Copyhackers and Co-Founder of Airstory

If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important - Jeff Bullas

“We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” -Kyle Gray, Founder of Conversion Cake

“If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” -Michael Brenner

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.”

“Branded content is created for a company. A content brand is created for a valuable company.” – Drew Davis

“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” – Jeffrey Zeldman