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Discover startup lessons, Everyday!



Designed for busy founder and entrepreneurs, Furbito collects useful and easy to digest startup lessons from various sources like books, blogs articles, talks and interviews.



Discover startup lessons, Everyday!

Designed for busy founder and entrepreneurs, Furbito collects useful and easy to digest startup lessons from various sources like books, blogs articles, talks and interviews.

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”

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If your content isn't driving conversion, you are doing it wrong - Dane Roth

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Customers follow the "Buying Hierarchy" depending on the maturity of the market. The phases, in order, are: functionality, reliability, convenience, and price.

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The process of iterating, adapting and fine-tuning not just the product but also the messaging to customers is a key fundament of growth hackers. Achieving product/market fit is the very first and most important goal for a company.

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“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.”

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Smart companies make something that's at - home good. When you get the product home, you're actually more impressed with it than you were at the store, and you tell your friends, too.

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The law of service: Your reward in life will be direct proportion to the value of your service to others.

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"Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business." – Zig Ziglar

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“Before dreaming about the future or making plans, you need to articulate what you already have going for you – as entrepreneurs do.” -Reid Hoffman, LinkedIn co-founder

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To be successful and grow your business and revenues, you must match the way you market your products with the way your prospect s learn about and shop for your products. Learn more https://medium.com/@hackersway/19-growth-hacking-quotes-from-ultimate-growth-hackers-7b243df6c019

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“The best way to build a brand is to pay attention to customer needs, create better experiences, and then let the customer say how great those experiences are.” – Brian Clark, Copyblogger

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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

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Email marketing is an essential strategy for attracting customers to your startup for little or no cost. Once you have a prospect or customer's email address, you can send him or her emails to promote your startup. To take advantage, you must first collect prospects' email addresses. Try placing email signup form.

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Having first mover advantage is over-rated. MySpace was a first mover. It’s more important to have an idea BEST than have it FIRST. There is always room for disruption. Constantly better yourself to stay ahead of the game.

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To succeed in a competitive marketplace, a product or service must be specialised to perform a specific function and be excellent at satisfying a clearly defined need of the customer.

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If you choose a niche market and focus so tightly that your product become the best in class, members of that niche will have no choice but to use your product

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If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz

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The best way to identify disruptive technologies is by creating a graph with performance improvement demanded in the market vs. performance improvement supplied by the technology, https://medium.com/@duartemartins/summary-of-the-innovators-dilemma-b2118bca8354

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You will never know enough. You will always be forced to make a decision without fully understanding what is coming. As a founder, that is just something you have to get comfortable with.

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If you wish to increase the quantity of your reward, you must first increase the quality and quantity and quality of your service.

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In order to market your product or services always follow this principle Marketing has always been about the same thing—who your customers are, and where they are?

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“If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” -Michael Brenner

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