Discover startup lessons, Everyday!



Designed for busy foundres and entrepreneurs, Furbito collects useful and easy to digest startup lessons from various sources like books, blogs, articles, talks and interviews. Have something to share? Join us to make a goto library for startup lessons



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Discover startup lessons, Everyday!

Designed for busy foundres and entrepreneurs, Furbito collects useful and easy to digest lessons from various sources like books, blogs articles, talks and interviews

Have something to share? Join us to make a goto library for startup lessons

Sign in Join

“Every day that we spent not improving our products was a wasted day.” - Joel Spolsky, Stack Exchange CEO

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“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

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The customer's perception is your reality - Kate Zabriskie

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Too many startups focus on increasing vanity metrics like site traffic instead of looking at the KPIs that really drive growth. Instead of trying to increase site traffic, try to increase your conversion rate. Look at your site traffic and understand where your qualified leads are coming from.

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The best advice is to not give yourself too much credit when times are good and too much blame when times are bad. Once you realize that luck plays a necessary role in success, it makes you both more humble and more self-confident at the same time.

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Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

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The best advice is to not give yourself too much credit when times are good and too much blame when times are bad. Once you realize that luck plays a necessary role in success, it makes you both more humble and more self-confident at the same time.

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According to Bain & Company, a 5 percent increase in customer retention can mean a 30 percent increase in profitability for a company. If you lack growth you don’t need to invest in more marketing, but rather in refining your product and or service to make your customers happy.

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People don't buy bigger Jackhammer, they buy deeper holes - Think about it.

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Email marketing is an essential strategy for attracting customers to your startup for little or no cost. Once you have a prospect or customer's email address, you can send him or her emails to promote your startup. To take advantage, you must first collect prospects' email addresses. Try placing email signup form.

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Marketing is no longer about the stuff that you make, but about the stories you tell - Seth Godin

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Being a first mover is an advantage when developing disruptive innovation, and indifferent when acting in an established market ~ The Innovator’s Dilemma

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It’ll take lots of effort to get your clients to trust you; however, make one error and you'll lose them all prior to even being able to explain. Irrespective of your reinvention, expansion, or growth, high quality customer service needs to be permanent. Your people ought to have the ability to do their job.

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The process of iterating, adapting and fine-tuning not just the product but also the messaging to customers is a key fundament of growth hackers. Achieving product/market fit is the very first and most important goal for a company.

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If you believe it will work out. You will see opportunities. If you won't believe it won't you will see obstacles

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Without customers, you have no business. The sooner you figure out how to acquire customers and scale, the greater the chances are of your company making it. Once you identify different acquisition channels, work on optimization to lower your costs.

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Once you’ve identified what is working, start to trim the fat. Identify all expenditures in the business which are not generating results and reallocate these resources to what’s working, or to a different project.

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User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies. A classic paper by John Gourville, a professor of marketing at Harvard claims that for new market entrants to stand a chance, they can’t just be better, they must be nine tomes better.

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You have a viable business only if your product is either better or cheaper than the alternatives. If it’s not one or the other, you might make some money at first, but it’s not a sustainable business.

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“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin

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Startups today are actively pursuing innovations and technologies which assist in easing many of the operational activities. From automated finance management tools to phone systems, learn how and when to take advantage of these innovations.

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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

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