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Discover startup lessons, Everyday!



Designed for busy founder and entrepreneurs, Furbito collects useful and easy to digest startup lessons from various sources like books, blogs articles, talks and interviews.



Discover startup lessons, Everyday!

Designed for busy founder and entrepreneurs, Furbito collects useful and easy to digest startup lessons from various sources like books, blogs articles, talks and interviews.

We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something - Joanna Wiebe, Creator of Copyhackers and Co-Founder of Airstory

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“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.”

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What works good is better than what looks good, because what works good lasts. - Ray Eames

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“Our brains are adapted to seek rewards that make us feel accepted, attractive, important, and included.” “…people who observe someone being rewarded for a particular behavior are more likely to alter their own beliefs and subsequent actions.”

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“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin, Hype Machine founder

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If you believe it will work out. You will see opportunities. If you won't believe it won't you will see obstacles

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We all have ideas, but translating those ideas into something tangible -a product or a service- is what separates doers from thinkers. Facebook was not the first social network, the iPhone was not the first smartphone, Google was not the first search engine and Stripe was not the first payments processor in the world.

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People don't buy bigger Jackhammer, they buy deeper holes - Think about it.

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“All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” -Reid Hoffman, LinkedIn co-founder

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Sustaining technologies focus on growing existing technologies by enhancing their performance, mostly through extended functionality or increased capacity. Disrupting technologies changes the landscape of an entire industry, or spark a new one altogether, because they solve a problem in an entirely new way

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The law of service: Your reward in life will be direct proportion to the value of your service to others.

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If you wish to increase the quantity of your reward, you must first increase the quality and quantity and quality of your service.

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The best way to convince investors is to start a startup that’s actually doing well, meaning growing fast & then simply tell investors so.

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"Don't find customers for your product. Find products for your customers" - Seth Godin

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The key aspect for entrepreneurs today is either to identify extraordinary opportunities or go very fast and build as many possible barriers of entry as they can imagine.

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“Every day that we spent not improving our products was a wasted day.” - Joel Spolsky, Stack Exchange CEO

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The secret of business is to know something that nobody else knows ~ Aristotle Onassis

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"What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed."--Dave Thomas, founder of Wendy's

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You will never know enough. You will always be forced to make a decision without fully understanding what is coming. As a founder, that is just something you have to get comfortable with.

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Good marketing makes the company look smart. Great marketing makes the customer feel smart.

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“Chase the vision, not the money, the money will end up following you.” - Tony Hsieh, Zappos CEO

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“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni

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